Start with what your reader or listener needs to understand. A useful
length is the amount of space required to explain that idea clearly.
Set a word target as a planning aid, then adjust it when the draft
shows that a section needs more detail or less repetition.
Start With the Purpose
Before choosing a number, write down the main question your article
or script will answer. List the points needed to answer it. A short
announcement may need only the essential facts; a detailed guide
may need examples and steps. The purpose should shape the length.
Give Each Section a Job
Make a simple outline with an introduction, the main points and a
conclusion or next action. If a section repeats an earlier point,
combine them. If a reader would need an example to follow a step,
allow space for one. This is more useful than adding words simply
to reach a target.
Review the Draft With Word Count
After drafting, check the length of each section. A much longer
section might be doing too many jobs, while a very short section
might need an explanation. You can use the
Quick Tool Desk Word Counter
to review words, sentences and paragraphs as you revise.
Treat Time Estimates as a Starting Point
A script that looks short on the page can take longer when spoken
with pauses. Read it aloud and time yourself if the duration matters.
The Word Counter estimates reading time using 200 words per minute
and speaking time using 130 words per minute. Your actual pace can
differ, so a timed rehearsal is the better final check.
Final Check
- Does the opening explain what the piece is about?
- Does every section help answer the main question?
- Can you remove repeated or unnecessary sentences?
- For a script, have you allowed time for pauses and delivery?
Use the word target to organize the draft, then make the final
decision based on clarity and the needs of your audience.